WORKPLACE CULTURE. REVERSE DIASPORA.

In the wake of the COVID-19, work forces have scattered into the recesses of isolated workplaces. Along with the workplace displacement, so has the workplace culture. The workplace, which was once a highly honed and controlled entity, has fractured into all the employees who find themselves now working from home.

Two workplace results have changed greatly due to this displacement.

1. The use of Zoom/video calls has become exponential.

2. The look of video calls has suffered professional polish since broadcasting from home.

As a result, the brand of a company is no longer under singular control. The brand finds itself being represented on video calls with as much variation as there are people on the video calls. 

Huge tech companies, famous for their workplace culture perks, are asking employees to leave the workplace and work from home. Many are being asked to forever work from home. 

This premise of diaspora as it pertains to COVID–19 is a reverse diaspora. Rather than being scattered from our homes, we are scattered to our homes, scattering our workplace culture along with it to where we live.

Most homes are made without the workplace in mind. It is our personal space, our solace from the workplace. For so many, now it is both. How do we keep it sorted? How do we carve a part of our home and make it Work, and not have it creep into the rest of our Home? Not just physically, but culturally. How do we keep our home separate from work when work video calls such as Zoom have become the new normal? 

For employers, branding and consistency are key. Employers want to maintain control of the spoken and visual message as represented by their employees working video calls from home.

For employees, they do not want to share their home during work video calls. Sharing honestly with your peers and clients is one thing. Sharing your home lifestyle is another.

The point of this article is to illustrate how Fine Tune Your Zoom, a service that delivers spot-on direction to broadcast the best visual you on Zoom or any online video conference platform, may be of service to you.

First the employer. 

The term employer used here ranges from the smallest businesses to the largest corporations and governments.

In all cases, the employers want their employees to embody the mission statement of the organization. When working from a designated location, surrounded by peers in a controlled environment, this is a manageable goal.

What employers face now is the complete and total loss of control. As employees are scattered away from their central work culture, how do employers maintain control of the correct projection of their mission statement during video calls?

The employer can trust that the employee will continue their same level of performance for which they are hired. The game changer is from where the employee is working when making video calls, thus, showing the face of the brand.

This is where Fine Tune Your Zoom services give the remote employees the tools to project branding, consistency, and message from their homes.

We conduct group online training so everyone gets the same message at the same time. By managing consistency of the look of video calls made by work-from-home employees, control is maintained. For employers who want to keep their training in-house, we train your trainer on how to turn the employees video call set-up into a video call studio.

Now the employee.

Congratulations. You get to keep your job and work from home. If working from home is your preference anyway, win–win. If not your preference, a bigger adjustment needs to be made.

In either case, if video calls are part of your job, or are now because of social distancing, carving out the best space in your home is critical to keep your work & home life separate. Thankfully, this is easier than it sounds when you ask us to Fine Tune Your Zoom.

Here are some reasons to Fine Tune Your Zoom.

• The need to look your professional best when broadcasting from home.
• The need to visually separate your home from work when making video calls. 
• The ability to broadcast a consistent professional message instead of the ‘Oh, did I catch you at a bad time’ message.
• To project credibility and confidence during this health crisis.

If you are already making video calls, then you have most everything you need. We adjust to your setting and optimize it to broadcast the best you on video calls.

What Fine Tune Your Zoom does is take television broadcast experience and apply it to your set of variables. The result is your video call set-up will look like a video call studio.

Why is this important? Once we remove the personal home distractions from the frame of your video call, people see and hear only what you want them to see and hear. Reduce the distractions, enhance the attractions, and you have a successful video call studio.

Privacy is a major advantage. Because we live in a sometimes creepy world, keeping people out of our personal business ensures safety and peace of mind. Making video calls from home is inviting people into your home. By making them unaware that you are working from home when you call from your video call studio, all they see is the business in front of them.

It is sad to think that we may share some visual info on a video call that leads to illicit behavior. No one is naive enough to think this is not possible. By controlling all the aspects of your video call, these issues will never even spark.

The last 2 paragraphs are shared because a Fine Tune Your Zoom client had just these issues come to life. It never occurred to me that this is an unfortunate variable when making video calls from home. We fixed their set-up and all is well.

It’s funny. With social distancing and work displacement, I have met very few new people in person. Instead, the people I meet are virtual and I invite them to my home without hesitation. This is a behavior that takes much longer when meeting people in person. Just a thought.

To sum up. Since we are working virtually from home, Fine Tune Your Zoom will direct you to project only that which you want others to see and hear. Every client is unique in how they wish to be seen and heard. We take time to find out what that is, and translate it visually into your home video call studio.

W: https://finetuneyourzoom.com/

E: FineTuneYourZoom@gmail.com

P: 415-702-9819

Book your 15–minute complimentary Zoom call to get started.